Designing logos is an art form within itself. After all, there are certain parameters one must follow. For instance, you don’t want your logo design to be too big or too small. You don’t want your logo to be too busy or not busy enough. You are striving for the perfect balance that in one glance tells the consumer what you do and why it matters to them.
Sign Me Up Signs and Advertising offers logo design packages for your business. Our logo makers know exactly what it takes to create a winning logo, and what mistakes to avoid when doing so. In this blog post, we’ll go over some common logo mistakes to avoid when crafting your company logo. Contact us today to get started!
MISTAKES MADE WHEN CREATING LOGOS
Choosing Fonts that Don’t Mesh
Fonts run the gamut from classical block lettering to elaborate cursive styles full of curly-cues and lines. You want your font to match your brand. Sign Me Up Signs and Advertising, your local sign store, believes you can intermix font types as long as they match and don’t compete against one another.
We mentioned being too busy in the intro, and this is one of the biggest mistakes we see companies make. In an effort to convey everything they do, they try to cram it all into their logos, which only overshadows all that they do. The human eye can only take in so much. The purpose of a logo is to be simple, yet memorable. You won’t remember something you can’t recognize.
While abstract logos can be wildly successful (like Nike, for example), being too far abstract will only confuse the consumer. One tell-tale sign your logo design is too abstract is if someone wrinkled their brow when viewing it. Sign Me Up Signs and Advertising notes that people just won’t take the time to try and figure out what you are trying to convey, which defeats the whole purpose of a logo.
Nike’s and Apple’s symbols have been done, and both are recognized the world over. Trying to play off of theirs or others’ by incorporating popular logos into yours will only bring to mind other products and not yours (not to mention accusations of plagiarism). You have to be unique, or your logo graphic design will fall flat.
Using the Same Colors As Your Competitor
In previous blog posts, we examined how important color is to your logo graphic design. It can convey emotions and messages. Again, you want your colors to be unique as well, and if they are too close to your competitor’s, people will only be confused, not enlightened, by your logo.
Not Paying a Professional Logo Graphic Designer
Too many business owners try to save money by having a buddy of theirs design a company logo who took a graphic design class or two while in college ten years ago. The saying “you get what you pay for” rings true for logo design. You need to find a company that specializes in logo graphic design, such as Sign Me Up Signs and Advertising. Ask to see samples of the logos they have previously designed. The problem with amateur logo designs is they make your company look amateur. A memorable, polished logo will help your company stand out from the crowd and help you build trust with consumers.
Basing Your Logo Off Trends
Many companies have redesigned their logos in order to keep up with trends, which can be a mistake. The biggest companies (Apple and Nike) have never redesigned their logos because they are classic and timeless. Sign Me Up Signs and Advertising, a sign store, notes that while a logo redesign is sometimes necessary (such as Starbucks’ updated one), relying too much on trends can lead to too many redesigns down the road.
HOW OUR BUSINESS LOGO DESIGNERS CAN HELP
To be frank, many small business owners just don’t have the time to sit down and put together a well-crafted company logo. From the day-to-day activities of running their business to their personal lives at home, a logo is not at the top of the to-do list. However, as we’ve seen, a logo is critical to building your brand and getting the word out there about what you do.
Sign Me Up Signs and Advertising, a sign store, can help your small business with all your business visual communication needs, from print advertising and custom printing to commercial building signs and marketing and design. Our mission is to help your small business grow by taking the advertising and marketing piece off your plate so you can focus on your next product launch or new service feature. Our business logo designers are top-notch and have years of experience crafting killer company logos. From our business logo designer to our social media experts and website design, we offer everything you need to market your business under one roof. Contact us today to get started!