In our last blog post, we discussed why your business needs a well-crafted logo. We learned that a great logo brands you as a professional, grabs your attention, makes a strong first impression, and communicates your brand instantly. Designing a logo for your business should not take one hour, or even one month. Creating a logo takes a well-crafted plan as well as a well-crafted design.
Sign Me Up Signs and Advertising is a sign store that offers logo graphic design services and packages in order to help you with your logo. In this blog post, we’ll learn about the types of different logos and about what your logo design should contain. Contact us today to get started!
DIFFERENT TYPES OF LOGOS
First and foremost, it’s helpful if you know what type of logo you would like.
- Letterform. A letterform business logo consists of one letter. Famous examples include McDonald’s, Honda, and Uber.
- Pictorial. Pictorial logos are pictures. Some examples of pictorial logos include Starbucks and Twitter.
- Abstract. Abstract logos don’t represent anything and usually just symbols created. This would be Nike.
- Wordmarks. Wordmark logos involve letters or words. Sometimes these are abbreviations. Examples of wordmark logos include CNN, Google, Kleenex, and eBay.
Now that you know the general types of logos, you need to decide which one you think would fit your logo graphic design the best. Sign Me Up Signs and Advertising, a sign store, recommends that you take some time to think about your ideal customer and what products and services you are bringing to them. You want a logo that conveys not only the essence of your brand, but also what you stand for. For example, Amazon has an arrow that points from a to z in the word “Amazon” because Amazon offers every item under the sun, from a to z. Clever and exactly why customers use Amazon.
WHAT SHOULD YOUR BUSINESS LOGO DESIGN CONTAIN?
When you go shopping for clothes, color matters. How many times have you passed by a clothing item that you liked, but you didn’t buy it, or maybe even look at it, because it was the wrong color? Color conveys meaning and resonates with people. Color also affects people in a psychological way. For example, blue is a soothing, calming color that also conveys sophistication and confidence. You will see many professional businesses have the color of blue in their logos. Ford Motor Company and Samsung are examples. Green brings to mind the harmony of nature. Think Starbucks. Orange represents the happiness of sunshine and the tropics and it makes you feel creative, determined and enthusiastic. Think Fanta Orange and Firefox.
Sign Me Up Signs and Advertising, a sign store, notes that fonts are one of the key components that make up a well-crafted logo that many business owners don’t really think about, and if they do, they dismiss it right away. However, fonts are like colors in that they can inspire different emotions in people. For example, if you are a legal firm, you need easy-to-read, bold fonts that convey power and knowledge, as well as strength and justice. However, if you sell girls’ clothing, youthful swirls and twirls speak to that target audience.
Emotions, Motion & Message
Logo graphic designs that work convey either emotions, actions, and/or a strong, powerful message. Dunkin Donuts is a steaming cup of coffee, making you want to purchase one. Wendy’s new logo plays on subliminal messaging. On Wendy’s collar, you can see the word “mom” spelled out. Wal-Mart’s new spark symbol in yellow adds a happier look and feel. Ultimately, Sign Me Up Signs and Advertising advises that you have your logo say a thousand words with no spoken words at all.
Central Character or Picture
Your logo will have a central theme. Sign Me Ups Signs and Advertising, a sign store, recommends that you choose something to build your logo graphic design around. Some possibilities include:
Mascot. Mascot are hugely popular, and they appeal to a lot of people. The key here is to be original if you decide to choose a mascot since they can be overdone. Wendy’s is a great example.
Emblem. Emblems can blend classic patterns and styles with modern twists.
Geometric shapes. Target and Adidas come to mind for geometric shapes that work. Target’s bullseye conveys the fact that prices are always on-target.
HOW SIGN ME UP SIGNS AND ADVERTISING CAN HELP MAKE YOUR COMPANY LOGO SHINE
A logo that works has to have a great concept and a great execution. You could have the coolest logo in the world, but if you have no strategy to get your logo out there, then it’s a flop. You have to have the marketing and advertising strategy and execute it in order to compete in today’s marketplace.
Sign Me Up Signs and Advertising offers not only the best business logo designers, but we also offer the full package of marketing and advertising in order to help your business succeed. From trade show banners and auto graphics to custom made signs and professional printing services, our sign store goes beyond signs and expectations to take your business to the next level.
When you partner with Sign Me Up Signs and Advertising, the best sign store, you are relieving the burden of advertising and marketing from your shoulders so you can concentrate on growing your business, designing new products, the customer experience, and all of the other activities it takes to grow your company. Contact us today to get started!