Social media is here to stay, as evidenced by the huge popularity of Instagram, Twitter, and Facebook. Virtually everyone uses social media no matter what your age is. It’s quick, it’s convenient, and it’s fun.
Sign Me Up Signs & Advertising, a local sign shop, offers social media management, in addition to all of our other wonderful marketing and print media advertising for businesses. We understand that not everyone has the time to market their business on social media. However, if you’re not, then you are missing out on a huge share of the market, as well as missing out on customers and sales. Below, we’ll go over reasons why you need to be active on social media if you want to grow your business. Browse our sign store for business promotional products today!
WHY SOCIAL MEDIA IS A MUST FOR BUSINESSES
Social Media Drives Traffic
One of the reasons that social media is so popular is because it is instant (hence the name Instagram). Once posted, it is instantly available to the world. Thus, when you are having a clearance say over the weekend, you can let everyone know. If you posted this on your website, only visitors will know since it takes Google a little while to update its search engine indexes. These posts usually show up in feeds, which are targeted specifically to your audience. Sign Me Up Signs and Advertising notes that this helps with sales and with website traffic. And more traffic to your website boosts SEO (search engine optimization) results, ranking your business higher with Google.
Social Media Allows Instant Feedback From Your Audience
With social media, a business gets instant feedback from their customers. For instance, when you launch a new clothing line, your followers and visitors can comment instantly and read their feedback. Similarly, the first ones to try your new product can offer their thoughts on what works and what doesn’t work. This allows for you to make changes if need be before spending a lot of money making clothing items that no one wants. Similarly, you’ll be able to see which specials you offer work and which don’t. For instance, if you are a restaurant and you offer a Tuesday special, do you get a lot of likes on it and does it bring in foot traffic? Or would a Wednesday work better?
Sign Me Up Signs and Advertising notes that on social media, people are more inclined to leave comments and feedback because it’s easier than say leaving a website or a Google review. Our sign store’s social media development team works tirelessly to make your social media as interactive as possible.
Social Media Builds Relationships
A lot of businesses like to differentiate themselves from their competitors by saying that their customers are like family. This is all fine and dandy to say, but do your customers actually feel that way?
Social media, on the other hand, allows customers and potential customers to interact with you like friends and family do on a regular basis. Let’s face it, it’s hard to feel like family when you hardly talk to someone. Thus, Sign Me Up Signs and Advertising notes that when you use social media as a way to connect with your customers, they will start to feel like family. Instead of selling them on things, you want to answer their questions, entertain them, get them thinking, and post relevant content to their lives. When you partner with our sign shop for social media management, we can create the interactive brand and community you are desiring.
Social Media Improves Customer Service
Because of the nature of social media, it’s possible to respond to complaints by customers quickly. In this day and age, customers expect you to respond quickly. They don’t want to have to wait for you to solve their problem. And why should they? Customers want to be acknowledged and compensated. If you keep your customers happy, more often than not they will forgive you and in return become loyal customers — all because you cared enough to respond quickly.
Social Media Builds Brand Loyalty
The more interactive and helpful you are with your customers on social media, the more they will return to you when they need your product or service. In this day and age when everyone has hundreds of “friends,” what people really crave is a feeling of connection, rapport, and that you care. Even the little things show you care. By promptly responding to questions and problems, by giving away business swag, by posting interesting related topics, or even just posting a funny video to make them smile, you will build brand loyalty over the other guy. Sign Me Up Signs and Advertising notes that people want to be seen as people; social media can help do that.
WHY INVEST IN SOCIAL MEDIA MARKETING WITH SIGN ME UP SIGNS AND ADVERTISING
Do note that social media is not an overnight win. When you invest in social media, it’s for the long haul. Rarely will your brand become an overnight sensation. Just like building your brand took work (and still does), so will social media. By investing in social media marketing with Sign Me Up Signs and Advertising, you’ll get a lot of exposure, which will bring in new leads. New leads will become followers, who will then become customers. Eventually, these customers will become promoters who will bring in more customers. And this is when you will reap the benefits of investing in social media.
Social media development is just one piece of your business’s marketing and advertising plan to get ahead of your competition. You also need visual communication solutions, such as trade show signage, business graphic design, business signs, flyer printing services, car wraps, brand development, content development, and the list goes on. Sign Me Up Signs and Advertising aims to be not only your sign store, but also the place you go for all your visual marketing needs. When you partner with us, you can rest assured we will help you grow your business, strengthen your brand, and not only keep the customers you have, but help you develop the relationships you will need to garner new customers.
Our sign store is an all-inclusive brand marketing machine where any need you have, from logo design and business card printing to vehicle wraps and storefront signs, are taken care of. Our custom promotional products can be mixed and matched to suit your needs. Online marketing and social media are just a couple of pieces to setting you above your competition. Contact our sign store, Sign Me Up Signs and Advertising, today to get started!