Let’s face it, humanity is a social creature by nature. And if you take a look around, most of the creatures on this planet, from the lowly ant that has a pin needle-sized brain to the largest land mammal on earth, the elephant, are social creatures. Hence, it should be no surprise to us when computers and the internet came around that humans invented social outlets — and that these would be incredibly popular.
Sign Me Up Signs and Advertising is a sign store that helps businesses with their visual marketing solutions, including offering custom signs and vehicle wraps to the best logo designs, brochure printing, and social media development. Our print marketing company aims to be your one-stop-shop for marketing and advertising for your business. Below, we’ll continue our look at who social media is a must for businesses. Contact our sign store today!
WHY YOUR BUSINESS NEEDS SOCIAL MEDIA
Social Media Builds Trust
In a previous blog post, we discussed how print media advertising helps you build trust with your clients since customers see print as legitimizing your business. The same can be said for social media. Think back to the last time you were looking for a service or a product. When you Googled and came across five names, which ones did you click on? Most likely, you choose the ones with a great website design and one with at least one social media outlet. If one of those businesses didn’t have an online presence, chances are you dismissed them immediately.
Online marketing is how many people discover you and believe in your products. It takes time to build a great website design, such as the one offered in Sign Me Up Signs and Advertising’s web design packages, and only legitimate businesses will do so. While most customers don’t consciously think this way, they do subconsciously, and that’s what is important.
Your Competition is Social
You can bet that most of your competition has some kind of social media presence, and many of your competitors are using more than one outlet. Does this mean that there is stiff competition in the social media realm? No. In fact, it’s the opposite. Sign Me Up Signs and Advertising notes that while a lot of businesses are using social media, most have no strategy, not consistent voice, and, frankly, have no idea what they are doing. When you partner with Sign Me Up Signs and Advertising for our social media development services, you can rest assured that we will not only manage your social media accounts, but we are also experts at connecting with your clients, developing your brand, and marketing towards your clients. The reality is that social media is one of the most powerful advertising tools businesses have, but most are only scratching the surface of what it can do. Contact our sign store today to get started!
Social Media Creates Authenticity
Social media allows businesses a chance to distinguish themselves that is just not possible on a website. For example, on social media, you can post about causes that your company supports, and you can tell your story that can resonate with consumers. Social media is about finding that connection with your audience, and the more you show what your company stands for, the more people it will draw in. For example, if your business sponsors pet adoptions, local sports teams, and helps underprivileged kids and you post about it, you will gather a wider audience, as well as more sales because of the good you do. Sign Me Up Signs and Advertising recommends that if you have a strong brand voice coupled with great stories from others as well as an incredible service or product, then your social media connections will soar.
Social Media Develops Authority
People like to learn from others who know what they are talking about. One of the disadvantages of the internet is that unfortunately people who don’t know what they are talking about are everywhere. Sign Me Up Signs and Advertising notes that it can be hard for consumers to find expert advice on what they need to solve their problems. Social media can help you to become the expert in your field — the go-to for people who need credible answers. By answering questions, posting how-to videos, and blogging regularly about your products and services and the common problems they solve, you’ll garner an audience of people who are just looking for answers. And lucky for them, your product or service is the answer they are seeking.
Social Media Boosts Sales
Let’s face it, the importance of social media ultimately is garnering more sales. After all, your business can’t survive if you don’t have customers who partake in your goods and services. Americans are busy, from running their careers and managing their households to shuttling kids and taking the dogs out. Capturing their attention is difficult. However, one way to capture fleeting seconds of people’s precious time is to do so over and over again by staying in people’s minds with social media. When you post, your followers and customers see your feed, and your business then registers for an instant in your customer’s mind so the next time that customer needs your product or service, you come to mind and not someone else.
However, according to Sign Me Up Signs and Advertising, a sign store, this is only the tip of the iceberg. Your goal as a company is to influence consumers all along your sales funnel. You do this through a comprehensive marketing and advertising plan that involves print media advertising, social media development, storefront signs, vehicle wraps, commercial graphics, and pop up displays. By engaging with customers through answering questions and concerns and incentivizing them with coupons and special offers, your sales funnel will narrow until these customers buy from you. Brand marketing never stops; but it can stagnate or grow. The choice is ultimately yours.
HOW SIGN ME UP SIGNS AND ADVERTISING HELPS YOUR BUSINESS GROW
Sign Me Up Signs and Advertising, a sign store, offers a team of highly skilled marketing and branding experts who have the experience, the vision, and the dedication to help your business create, implement, and manage your brand and voice. We believe that our marketing and advertising services, such as brand development, content development, graphic design packages, sign service and maintenance, logo design, web design packages, print media advertising, and social media development tools are what your business needs to not just survive but to thrive in today’s marketplace.
The internet allows your business many opportunities that didn’t exist before. Sure, you have more competition, but with the internet, the playing field is even. What distinguishes you from the next guy is how you use these tools to develop a unique voice and brand that stands heads and shoulders above the rest. With Sign Me Up Signs and Advertising, we can do just that.
Our sign store goes beyond signs and expectations. We even offer financing options for your purchase. We provide all of the visual communication tools your business needs. When you partner with Sign Me Up Signs and Advertising, your business will soar to the next level and into the next century. Contact our sign store today!