Some businesses may think that a logo is no big deal. After all, a sign with your name on it is all you need, along with a basic website so that customers can find you. If you believe your business does not need a logo, then we invite you to read this blog and learn why not having a logo is a big mistake.
Sign Me Up Signs and Advertising is a sign store that offers businesses logo design services. We believe a logo is integral to your brand, your marketing strategy, and who you are as a company. In this blog post, we’ll go over some reasons why your business needs a well-crafted logo design. Contact your sign store today!
WHY YOUR BUSINESS NEEDS A PROFESSIONAL LOGO
A Logo Works
A symbol is powerful and has been all throughout history. From the crests of Medieval times where knights would wear their lord’s emblem on their clothes and shield to the modern examples of powerhouses such as Nike, whose swoosh symbol is the epitome of simple elegance that is instantly recognizable and needs no words, your logo makes a powerful impression upon people. Sign Me Up Signs and Advertising notes that human minds remember visual images much more so than words, and they distinguish your business from all of the other similar businesses out there. If in doubt that you need a logo, simply look at McDonald’s golden arches, Nike’s swoosh symbol, and Apple’s apple to know the power of branding an image to be your own.
Your Logo Makes a Strong First Impression
When you meet someone for the first time, you have one chance to get it right. This is why it does matter how you look when you go on a job interview or go out on a date. How you look shows how you care about yourself. The same holds true for businesses. When someone walks through the door of your business, it matters what they see, how they are greeted, and their experience while they are in your store. This translates over to your website as well. What your customers see on your home page can determine if they bounce (or leave) your site or stay. Sign Me Up Signs and Advertising notes that on average, you have less than three seconds to grab customers’ attention. A powerful logo design can do just that with one glance.
Your Logo Communicates Your Brand Instantly
When you have a well-crafted logo with a professional logo design by Sign Me Up Signs and Advertising, you’ll be able to tell your customers and potential customers by your colors, fonts, and tones what you stand for with just a glance. When you partner with us for logo design, we’ll get to know you and your business thoroughly throughout the logo design process so we can craft a memorable logo that will speak to your brand instantly. Once your logo has been designed, it is now time to plaster your logo everywhere and on everything. It should be front and center on your website, on all of your social media channels, on your products, and all your print media advertising. It should be on all of your display signs and on your vehicle wraps. You want to ensure everyone begins to associate your logo with your brand and the products and/or services that you offer.
Your Logo Requires a Business Logo Designer
Your business logo design will separate you from your competition. It will communicate what is most important to you in one glance. Every element of your logo, from the colors to the lettering, is important. Unless you have a logo graphic designer on your staff, you need to hire a professional to craft your logo. After all, this logo is something that will be with you throughout the life of your business. You can tweak it (like Starbucks did to modernize their logo), but you’ll need to keep the same logo branding consistent and constant. If you want to capture your target audience, hire our sign shop’s business logo design team today!
A Logo Grabs Attention
If your logo is blah and resembles everyone else’s, what’s to stop users from bouncing from your website and clicking on a competitor’s site with a stellar logo? While you want to be true to your identity, you need to stand out from the crowd. Choosing a common symbol, such as an eagle, is not memorable and also has been branded by the United States. However, if you choose an eagle standing on a cactus with a snake in its mouth (the coat of arms of Mexico), then you’ll stand out from the crowd. The perfect combination of uniqueness and authenticity is what our logo graphic designers strive for when you partner with Sign Me Up Signs and Advertising for logo design services.
A Logo Brands You As Professional
Odds are, you’ve been somewhere recently and had your attention grabbed by a killer logo. While you yourself didn’t recognize it, your subconscious brain probably logged their logo somewhere in your brain for recall later on when you need a product or service that business was offering. Your logo is closely tied to your brand. When you boast of a killer logo, people instantly think you are a killer company. If your logo is blah, well, they probably think your goods and services are too. Hiring a professional business logo designer is the best way to craft a logo that will brand you as the best in your business.
HOW SIGN ME UP SIGNS AND ADVERTISING CAN HELP WITH BUSINESS LOGO DESIGN
As we’ve just seen, one of the first things you should do when you start a business is create a logo, and we here at Sign Me Up Signs and Advertising believe the best way to do that is by hiring our sign shop to help. Our business logo designers are the best in the business. We’ll talk to you extensively to get a good idea of your target audience, what you stand for, what your product or service does and offers to improve people’s lives, and what your mission and values are. Once we’ve done our research, then our business logo designers get to work. We offer multiple, flexible logo design services and packages to meet your needs. When you partner with us for logo design, you can rest assured you will receive a logo that will be memorable and will stand out from the crowd. Contact our sign store today to get your logo design, as well as many other of our business visual communication solutions!